When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?
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When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them? |
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- Estrids's is an online direct-to-consumer brand that primarily sells razors. You can sign up to a shaving subscription or buy razors and other products whenever you like from the website. Estrids's has been around for a few years. Since Estrids's is a direct-to-consumer website business, it has lots of 1st party data about its customers, including, but not limited to: - How they first heard about Estrids's (from a post-checkout survey) - Which, if any, acquisition marketing channel drove them to become a new customer in the first place - What website pages they've visited - Whether or not they're on a shaving subscription - What products they've purchased - How much money they've spent with Estrids's across time Estrids's Acquisition Marketing team is focused on acquiring as many new customers as possible at or below a…An adcampaign about a product or service (in a paragrap form).Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…