Determine the opportunity or threat Determine the strength or weakness Recommend an appropriate strategy

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter9: Reaching Global Markets
Section9.2: Nfl Goes Global: From Soccer To Football?
Problem 2C
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Midlands Pork Products Limited is Zambia’s leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians who, for health reasons, are becoming increasingly wary of consuming pork because it is considered fattening. 

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  • Determine the opportunity or threat
  • Determine the strength or weakness
  • Recommend an appropriate strategy
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