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- In marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in nature11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationSally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light
- I am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Required:a) Comment on this statement and highlight the importance of the marketingphilosophy to modern business organizations.
- 1.Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers?Positioning describes the process of:a. Dividing the market into clusters of consumers who share similar needsb. Selecting attractive market opportunities that are in line with a company’s capabilitiesc. Creating a distinctive image in the minds of consumersd. Developing effective marketing mix strategiesModule: Marketing Strategies; 1. Discuss how the demographic and lifestyle variables can be used to segment the consumer market using Living Standards Measure Methods.
- 4. List and describe types of customers and what would be the marketers action?According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.In marketing, the segmentation is to:a. Divide the market into clusters of consumers who share similar needsb. Develop effective marketing mix strategiesc. Select attractive market opportunities that are in line with a company’s capabilitiesd. Create a distinctive image in the minds of consumers