he following table contains the components of marketing management required. I will transfer each omponent to the appropriate column: Marketing management Aspects of marketing management components Administrative Consumer Consumer Marketing Process Need Desire Mix Distribution of products Control over the project's products Products you want to purchase Directing marketing activities Promotion of the project products Organization of marketing resources Must-have products Pricing products Planning of marketing process System outputs of goods and services

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following table contains the components of marketing management required. I will transfer each
component to the appropriate column:
Marketing
management Aspects of marketing management
components
Administrative
Consumer
Consumer Marketing
Process
Need
Desire
Mix
Distribution of products
Control over the project's products
Products you want to purchase
Directing marketing activities
Promotion of the project products
Organization of marketing resources
Must-have products
Pricing products
Planning of marketing process
System outputs of goods and
services
Transcribed Image Text:The following table contains the components of marketing management required. I will transfer each component to the appropriate column: Marketing management Aspects of marketing management components Administrative Consumer Consumer Marketing Process Need Desire Mix Distribution of products Control over the project's products Products you want to purchase Directing marketing activities Promotion of the project products Organization of marketing resources Must-have products Pricing products Planning of marketing process System outputs of goods and services
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