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Q: Explain how consumers make purchase decisions? How can it help marketing managers in several ways?
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Q: List types of Consumer Buying Decisions and Consumer Involvement?
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Discuss both consumer segments and how the consumers probably make purchase decisions in the market/product that you have also chosen
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- Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.Explain with an example how consumers make purchase decisions can help marketing managers in several ways?Why is it essential to follow the consumer decision-making process when buying products, particularly new or expensive items?
- In the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision. Argue from the standpoint of typical consumer, what will be the various stages to buy a smart phonewhats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.Why is a marketer experience important in taking decisions about the product portfolio despite having tools that can help him?
- How the demand factors is impacting the consumer market. Illustrate and give 3 examples of each demand. ( Answer in Marketing prospectus)All consumer buying decisions generally fall along a continuum of three broad categories. Name them?What are the market segments? How would you plan on choosing your target markets and why?