Answered: In the Consumer Decision Making…

Business

Marketing

In the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter6: Consumer Behavior

Section6.7: Identifying Influences On Consumer Behavior

Problem 1LO

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”

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In the Consumer Decision Making process, consumers go through several stages before reaching final purchase decision. Argue from the standpoint of typical consumer, what will be the various stages to buy a smart phone

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