Discuss FOUR (4) the reasons for new product failures and explain how a company can minimize these failures and increase the chance that the product will be successful

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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Discuss FOUR (4) the reasons for new product failures and explain how a company can minimize these failures and increase the chance that the product will be successful

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