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Discuss how the new brand manufacturer will define its market segments and then begin targeting them.
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Solved in 4 steps
- Discuss how a new brand manufacturer would go about defining their market segment and then begin to target themHow should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.What choice of brand elements would you suggest that can be very effective for the company’s product line and why? Explain Briefly
