3. Consider this sales promotion from Starbucks. What type of sales promotion is it? (Highlight one answer) a. Coupon b. Premium c. Contest d. Sweepstakes e. Samples f. Loyalty Program g. Rebates Explain your answer using course concepts:
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- Strategic mnagement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.Q1 Pinterest app defines its purpose as “a tool for collecting and organizing the things that inspire everyone in the world.”what does this statement represent??? A-Strategy B-Operational Plan. C-Mission D-Vision E-Procedure1. Perform a SWOT analysis of AdRoll. 2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why? SWOT ANALYSIS Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform. Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of…
- Please solve the subparts A&B with the explaining and no reject please. This q&A not essai can u solve based on the text from image. This case about Marketing Management A. What are the pros, cons, and risks associated with Nike's core marketing strategy?B. If you are adidas, how do you compete with Nike?Answer 7 8 9 10 1- What's the target audience of DELL's products? 2- How does DELL operate? 3- Dell Organizational Chart* 4- DELL'S COMPETITIVE ENVIRONMENT 5- DELL'S PORTER'S FIVE FORCE ANALYSIS* 6- How does DELL implement IS into their business? 7- CUSTOMER RELATIONSHIP MANAGER 8- E-COMMERCE 9- Suggestions for DELL-Conclusion 10- REFERENCESStrategic managaement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. Organisational structure plays a critical role in the effective implementation of strategy. Division of labour, among others, is a key component that determines organisational structure and design according to Lee et al.'s organisational architecture. Elaborate on Spotify’s division of labour and the three ways jobs can bedivided.
- Breifly discuss the following- In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?Hello, can I please get help answering the following questions using this reading (https://www.readkong.com/page/lululemon-encouraging-a-healthier-lifestyle-daniels-fund-9113843). The answers should be no more than 2 paragraphs. 1. How has Lululemon handled various ethical issues that it has faced over the last few years? 2. How has the ethical culture of Lululemon impacted its relationship with customers and employees? 3. To avoid negative publicity and ethical challenges, what steps should Lululemon take to improve its stakeholder relationship?6. What are the first three elements of a marketing plan? Select one: a. Mission statement, Marketing Strategy, Objectives b. Objective, SWOT Analysis, Marketing Mix c. Business Mission Statement, SWOT Analysis, Objectives d. Product, Price, Place, Promotion 10. How can a company let a consumer know they are a part of the green movement? Select one: a. Using third-party eco-logos. b. Using the color green in their advertising. c. Both a & b. d. None of these.
- ‘Don't design a new logo, create a new TV campaign, reshape your website, restructure your social content or appoint a new agency until you've got the strategy right. So many businesses rush into marketing execution before they know what their idea or their purpose is. Get the strategy right and your activity will be way more powerful.’ Explain the essence of the above paragraph deeplyWhat are Koval’s “ten fundamentals” of top YouTube creators? List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals. What three levels of targeting does Koval describe and how are they different? What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?1. Is it true that the more loyal the firmâs profitable customers, the higher the firmâs customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…