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- Does plant based company labels such as “veggie burger, soy milk, or cauliflower rice” confuses consumers ?٣٩- The extent to which an individual includes important brands as part of their self-concepts is known as _________. Select one: a. Materialistic effect b. Endowment effect c. Evaluation effect d. Brand engagementConsumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ a. Actual self-concept b. Ideal self-concept c. Others' self-concept d. Prohibitive self-concept
- . Do you belong to a brand community? If so,describe the benefits you derive from this groupand how it affects your consumption.please answer all points and make it so I can understand the wording please For each of the following product areas, list your favorite brand and estimate the share of customer that each brand has in you: Gasoline Supermarket Phone Service Hair Stylist Consumer Electronics Soft Drinks .List and apply the principles of “memorable personal brands” by identifying factors that increase memorability, and give at least one example of a more memorable, versus a less memorable, personal brand.
- Can every brand achieve resonance with its customers? Why and why not ?Will the selected outlets be perceived in a manner that enhances the desired product position?What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.
- What is the defenition of Product Appeal?Define hedonic consumption and provide an example. How does the sense of touch influence consumers’ reactions to products? Identify and describe the three stages of perception. Why is Weber’s Law a challenge for green marketers? Does subliminal perception work? Why or why not? Compare and contrast perceptual vigilance and perceptual defense. “The whole is greater than the sum of its parts.” Explain this statement. How do you identify a product’s object, sign (or symbol), and interpretant? What do we mean by the concept of augmented reality? Give an example that is not discussed in the chapter. How does this concept differ from virtual reality? How does semiotics help marketers understand consumer behavior?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage