Identify a good that could be considered conspicuous consumption. Give an example of how each of the 4 Ps of marketing can be used to get people to buy the good.
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A: INTRODCTION:- The studies of consumers, communities, or organisations, as well as all behaviours inv...
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Q: List and explain the basis for segmenting a consumer market and business market ?
A: Market segmentation refers to the process of dividing the target market into small and more defined ...
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A: Possession processing refers to activities taken on the customer's assets and on their physical prop...
Q: Explain the reactive and proactive motives for KFC’s involvement in international business.Identify ...
A: A competitive strategy plays an important role where the industry is very competitive and consumers ...
Q: 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an...
A: Since as per our guidelines, we are only allowed to answer 3 questions at maximum, therefore we will...
Q: Drip Footwear is more than just a sneaker. It is a brand that is dedicated to working withcustomers ...
A: The importance of purchasing and supply can never be underestimated and it is one of the most import...
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Q: Which of the following are correct? A. The exchange of ideas within firms is more important than the...
A: The above given options and provided facts and statements, let us analyze each of the options and th...
Q: What would be the relationship (either one-to-one, one-to-many or many-to-many) between: Customer a...
A: One to one means direct relationship between two entities. Such relation exist if each record of one...
Q: some of the challenges and opportunities we and businesses face in this ever-changing technology wor...
A: Challenges: 1. The workforce's requirements are always changing. When looking for candidates to fill...
Q: Eight young UWI 2010 Mona graduates in hospitality management were interested in opening a business ...
A: Hospitality Management - Hospitality management is the part of hospitality industry.A degree in the ...
Q: The title of our Marketing Feasibility is “ La Taza Cafe” Please give the •Promotion and Advertising...
A: Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the...
Q: What are the two advantages and disadvantages of Digital Marketing
A: Concept Introduction : Digital Marketing is related to the online promotion of products and services...
Q: Company Case Bose: Better Products through Research In a recent survey by brand strategy firm Lippin...
A: 1. Yes,the bose company is customer centered. Bose company always think for the customers and find n...
Q: List and explain a variety of pricing objective
A: Introduction: Price is one of the major factor of Marketing mix, and setting up the right price for...
Q: Please design an example promotional plan for a television program by taking into account the follow...
A: Ans. Promotional plan is very important in marketing as it talks about making the people or target c...
Q: In what circumstances might a large corporation sell stock rather obtain bonds to obtain long-term f...
A: Before we proceed with the answers let us first understand the terminologies by defining them in a s...
Q: the most accurate definition of the "Political Environment" in which International Marketing needs t...
A: Political environment o is that factor the nation as it affects the organisations and there is a ri...
Q: What does the integrated marketing communication provide to an organization?
A: Integrated Marketing Communications (IMC) is a marketing strategy in which an organization strategic...
Q: Question 2 The Liability of Foreigness (LOF) is the inherent disadvantage of foreign firms exper...
A: There are definitely some issues and challenges when a small business want to expand at an internati...
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A: Product market growth strategies - Most small businesses have plans to expand their operations and ...
Q: Describe the concept of SERVQUAL with respect to the services provided by your bank and your doctor.
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A: Amazon Web Services are the subordinate department that provides cloud computing platforms and servi...
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A: Understanding the difference between lengths and ________C. DEPTH
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Q: The sales needed in the computation of Additional Funds Needed is the projected sale a year from now...
A: Additional Funds Needed refers to the additional funds that a company requires to carry out its busi...
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A: Ideally, the percentage share of SKUs on the shelf should be more than or at least equal to the perc...
Q: Identifying what middlemen are. Next, discuss whether middlemen have an important role to play in ou...
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Q: Describe THREE (3) social media platforms and its usage that you are going to propose.
A: There are variou social media platforms where we can promote our business, reach or bring the custom...
Q: Describe the transaction processing system (TPS). Provide an example of where it is being used.
A: As the technology is increasing day by day and the latest technology and newest technology is adopte...
Q: Assume Agile model is used to develop the above mobile app, in your own words explain up to what ext...
A: 1. Usually Agile process model is an approach to develop software based on repetition or utterance o...
Q: Overselling: In class we encountered examples where firms got in trouble for selling customers servi...
A: Definition: Overselling is an act of selling something (goods, products, equipment etc.) more than w...
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Q: Assume that you are the marketing director, prepare a report to outline the key success factors of t...
A: As a marketing director it is very important to strategise the key factors and objectives and take ...
Q: Among the stakeholders (McDonald's, news media outlets, etc.), did anyone have an ethical duty to at...
A: 'Ethics' define moral guidelines that govern good behavior. To behave ethically would be to behave m...
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A: Usually when we analyze logically, meditation requires a defined technique to do it' a purpose or a ...
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A: Change the management in education is the course of satisfactorily setting up an association for the...
Q: Briefly discuss the term "Marketing Channal"
A: Introduction : Marketing Channel refers to the process and structures through which products moves p...
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A: Each and every business running has some objectives be it financial or non-financial. Certain strate...
Q: Suggest the most suitable market entry mode in Switzerland for a manufacturing show company e.g. exp...
A: The first thing which need to be checked when deciding to expand internationally is the risk involve...
Q: Marketing channels are merely intermediaries, they just add to costs, without adding any value. Do y...
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: Conduct research on two (2) companies that failed when using the mode of entry you have selected for...
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A: Multinational company is a company which sets up their business in foreign countries and understand ...
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Q: discuss the Five Generic Strategies in relation to a shoe company
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- Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Identify one B2B company or organization that fits each of the following descriptions and describe why each belongs in the category: Producer Reseller Government Nonprofit organization Consider each of the following products and services. Evaluate each one based on utilitarian need and hedonic need: Trip to Las Vegas Subscription to Rolling Stone magazine Internet service College education iPod Touch Jessica wants to celebrate her twenty-first birthday in style. She bought a new outfit, had her nails done, and went to the tanning salon. She is not only having a party for one hundred of her closest friends, but she is going to broadcast it live on Facebook and Twitter while the party is going on. Which need on Maslow’s hierarchy is Jessica striving to satisfy? Assume you are a salesperson for Chevrolet and you are among the first to sell the new electric-powered car called Volt. Which need on Maslow’s hierarchy is the car designed to meet? Imagine you work in the communications…Discuss the values communicated through the video advertisement and how they reflect the company’s values as well. (About KFC Cheezila Double Down & KFC Zinger Double Down advertisement in YouTube)
- Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.How would a minimalist handbag be beneficial to consumers?
- Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why?What will be the consequences if consumer acts in the market according to Myopia and ignore its neccessary products?Support your answer by Practical Example.Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.
- Describe an unethical situation the could occur within marketing and how you would handle it?What is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman.1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.