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Discuss the advantages of having a good brand. (cite your sources)
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- Consumers buy brand, not products. Dicusss the importance of Branding in the light of the above statement .What choice of brand elements would you suggest that can be very effective for the company’s product line and why? Explain Brieflyi. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?
- List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?Write Short Notes on: A. Brand as search cost reducer B. Brand as promise, bond or pact with maker of product C. Brand as a symbolic device D. Brand as a signal of quality
- Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.Design a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share matrix.1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.
- How does branding help buyers? Explain using examplesThe combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions. (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)Why customer is ready to pay extra for buying a particular brand