Answered: Discuss the elements of the integrated…

Business

Marketing

Discuss the elements of the integrated marketing mix.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter1: Marketing: The Art And Science Of Satisfying Customers

Section1.2: Elements Of Marketing Strategy

Problem 1LO

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Discuss the elements of the integrated marketing mix.

Expert Solution

Step 1

Integrated Marketing Mix - Conversion of 4Ps into 4Cs.
It's an effective and healthy marketing mix that then crushes each element of the marketing mix into a marketing program. These programs are then designed to achieve the organization's goal by delivering vest value to customers.

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