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Explain the concept of a marketing plan and outline the key components typically included in one.
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- What is a Marketing Plan? List down the contents of a marketing plan and also comment on the importance of each step.Illustrate how do companies develop a marketing implementation plan, and what are some key components of a successful plan?What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?
