Explain the marketing process in your own words. The Strategic Marketing Analysis, Marketing Strategy Formulation, Marketing Mix Decisions, Implementation and control
Q: Why do we consider that creating an innovative company culture is the key success factor for…
A: Creativity and innovation is very important for the success of the company. Customers today want new…
Q: Describe the geographic area division structure. Provide an example of a firm using that structure.
A: Geographic Area division structure is an organizational structure where specific structures are…
Q: how do business owners promote their product like shampoo, fast food and cellphone
A: Marketing is a vast area including various fields like digital marketing, promotion, branding,…
Q: Distinguish between primary and secondary datasources.
A: We can conclude that data, whether primary or secondary, remains data. What distinguishes it from…
Q: What is the difficult part about marketing
A: Marketing refers to a series of activities carried out by an individual or marketer in order to…
Q: Do a 4P analysis of Aparigraha Yoga. What can be done better to scale AY and make sure that their…
A: Going paperless and pesticide-free (using on a regional basis completely fictitious ozonized-water…
Q: A key step in developing and implementing a social responsibility program is the environmental…
A: Corporate social responsibility entails firms operating in ways that benefit society in addition to…
Q: What is the doctrine of caveat emptor?
A: Buyer and seller are important in the process of selling. Seller sells the product and buyers buy…
Q: Compare and contrast the innovation-decision process and diffusion-adoption process.
A: According to Schumpeter, innovation is an important aspect for the capturing of market. The marketer…
Q: In enacting the FCPA, Congress intended to restore public confidence in the integrity of American…
A: FCPA stands for Foreign Corrupt Practices Act. This Act states that the US companies and US business…
Q: describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place…
A: Product, pricing, promotion, place, packaging, positioning, and people are the seven elements. Since…
Q: Marketers use Q Scores to determine a celebrity’s appeal to their target audience. Research Q Scores…
A: Celebrity Advertising involves associating the image of the product with the celebrity values and…
Q: Scotch Whiskey, Champagne Sparkling Wine, Parmesan Cheese, Dijon Mustard—what do all of these have…
A: Geographical indications are the exclusive features which are seen in or provided by the local…
Q: Describe the five alternative marketing mixstrategies used in global marketing
A: Global Marketing- The study in business management that markets goods, services and solutions to…
Q: 2. Explain how Facebook, Twitter and Instagram can represent a major threat or opportunity for a…
A: Social media revolution has brought a massive shift in the way companies do business. While external…
Q: Imagine you and your teammates are buyers for a firm such asApplebee’s, Dick’s Sporting Goods,…
A: Organizational buying is the purchase process followed by the organization to make a purchase.…
Q: Identify the three levels of relationshipmarketing
A: Relationship marketing involves creating a bond with the customer by satisfying their needs through…
Q: \What would be the consequences of not implementing mobile marketing?
A: Mobile marketing : The mobile marketing is basically the advertising the products and services…
Q: Identify the business strategies used by both Walmart and Apple and briefly explain your answers.
A: A business procedure frames the strategy to accomplish the vision and set targets of an…
Q: With the majority of health-care costs spent for the treatment of chronic diseases and the reason…
A: Information and digital technology have brought many new inventions to the world. Significant…
Q: Describe how technology could affect an organization in managing a culturally diverse workforce.…
A: Technology is one of the most powerful instruments accessible to business and HR leaders in creating…
Q: Explain how firms can enhance customersatisfaction.
A: Customer satisfaction is the measure of how satisfied a customer is after consuming products and…
Q: Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a…
A: Rebranding is a business strategy wherein a company revamps its existing brand image in the minds of…
Q: Write brief notes explaining the two main views about brand equity.
A: Introduction Brand Equity is a tool that determines the value of a brand . It is an assessment of a…
Q: can you give me at least 5 questions related to insurance? For example: What type of insurance do…
A: The insurance industry is a rapidly growing industry because more and more people are becoming aware…
Q: What are the arguments for increased social responsibility?
A: Social responsibility introduces the concept of upliftment of society with business activities. It…
Q: What is the price at which the product becomes tooexpensive for the target market?
A: A product can be referred to any object or item that has some worth and is on sale. Just like goods…
Q: w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your…
A: Demographic factors like age, gender, family, job, and education level determine consumer buying…
Q: Describe cost-oriented pricing strategies
A: Pricing methods are the techniques used to determine the final price of goods and services by taking…
Q: . Provide a bcg matrix of magnum ice cream with its competitors.
A: The Boston Consulting Group's item portfolio framework (BCG lattice) is intended to assist with…
Q: Do you think online selling to the federal government benefitsmarketers? What might be some of the…
A: The process of online selling is started with the advent of internet technology. Here, internet…
Q: Identify the three levels of the marketingrelationship.
A: Marketing is the activity to sell the products which company has created. In this transaction there…
Q: What is the role of positioning in a marketing strategy?
A: Product positioning is the last stage in the STP process. In this phase, in that section, you have…
Q: What are the two major types of CRMsystems?
A: Customer relationship management (CRM) is a system that handles the company's interactions and…
Q: Name and describe the two types of value-based pricing methods.
A: Pricing describes how a company selects an appropriate price for its goods and services produced by…
Q: describes activities whereby the company pays search engine companies to be e results of particular…
A: Most of the companies use the feature of displaying the results on the top of the search page by…
Q: Explain ang Give atleast ( 15 ) of Evolution of Marketing Strategy of BPO Companies ? Please…
A: BPO is an abbreviation for Business Process Outsourcing, it is a practice followed by many…
Q: Why is internal marketing important to a firm?
A: Internal marketing is all about promoting the objectives, products, and services of a company to its…
Q: 1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new…
A: Promotion is a central part of the advertising blend, which has 4 Ps: item, value, spot, and…
Q: Need help writing a paragraph about an error Sam & Micaela are making with their market research…
A: We know that Sam and Mikaela met while studying marketing at San Juan University. Both were…
Q: Sandwich maker Subway opened its first overseas store in1984, in the Middle East. Today, it has…
A: Market research is the most important thing which any company can carry out. It helps the company to…
Q: 1. How can marketers make effective use of digital and social media in marketing their products and…
A: The marketing concept and plan is basically for the products and services prepared and planned by…
Q: 1 Define market segmentation.
A: A market is the form of meeting place for sellers and buyers where they may negotiate to satisfy…
Q: on Babran views, discuss in details how the mass media has influenced the change of our cultural…
A: Information is gold today. Humanity to go to its next level has to find one communication channel…
Q: Manufacturers are not required by law to inform consumers about the potential dangers of using their…
A: Protection of consumer involves various laws and regulations for securing customers from getting…
Q: What characteristics of the United Statesmake it an inviting target for foreignmarketers?
A: Foreign marketing implies using selling strategies outside domestic boundaries of the nation where…
Q: Create a market product grid for Infinix today. Discuss potential opportunity for new markets on the…
A: The market product grid is used to take decisions regarding the strategies to enhance growth of an…
Q: Discuss what is advertising strategy.
A: The objectives drive the firms to be a profitable one in the industry. To achieve the goals and…
Q: Fast-food chains are locked in a fierce battle that has them practically giving food away.…
A: A long time business is always created by strong products and services. Providing such high quality…
Q: What types of factors might the firm monitor in itsrelationships?
A: Relationship marketing discuss about using personalization approach for establishing relationships…
Explain the marketing process in your own words. The Strategic Marketing Analysis, Marketing Strategy Formulation,
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- Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…What are the key steps in the marketing planning process and how do they interrelate?How can the marketing plan be implemented?