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Discuss the evolution of keyword-based advertising platforms like Google Ads and how they have transformed digital marketing strategies.
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- What are negative keywords in online advertising, and how do they help optimize ad campaigns on platforms like Google Ads?Describe the evolution of keyword-based advertising models in the context of online advertising platforms like Google Ads.Describe the types of online advertising availabletoday. Which type of advertising does Google currently dominate? Why?
- Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?Why companies are shifting their advertising money from traditional marketing to digital marketing?In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
- Describe the importance of choosing relevant keywords for online advertising campaigns. How can businesses optimize their keyword selection for better ad performance?What are some examples of digital advertising? What are the advantages of this type of advertising? What are some disadvantages?Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment?
- Which social media is considered the most creative and influential platform for Ad Display? Justify your answer with the help of current facts and figures across the globe.Discuss traditional sources of advertising and public relations in comparison to e-based strategies. What are the pros and cons of each? What modes of advertising and public relations appeal to you and why?Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.