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What are negative keywords in online advertising, and how do they help optimize ad campaigns on platforms like Google Ads?
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- Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?How do advertisers optimize advertisement placement for maximum effectiveness?What is the role of negative keywords in online advertising? How can they help advertisers optimize their ad campaigns and reduce irrelevant clicks?