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1. Discuss the importance of consumer perceptions of value and costs in setting prices. Give examples
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- One roommate believes the most important objective in setting pricesfor your new pet grooming business is to generate a large profit whilekeeping an eye on your competitors’ prices; the other roommatebelieves it is important to maximize sales and set prices according towhat your customers expect to pay. Who is right and why?How can you use value-based methods for setting prices?3. Discuss the role of customers' perception of value and the product's cost in setting the price.
- Is it ethical for companies to split-test price points by offering different pricesto different groups of customers? Why or why not?One of the four Ps of marketing is price. Explain what elements are involved in price besides the amount of money a customer pays for a product. In your answer, be sure to consider the concept of customer valueWhat is an external factor that affects the price that a busienss charges for its products? Operating costs Variable expenses Economic conditions Employee benefits
- One of the four Ps of marketing is price, explain in your own words, what elements are involved in price besides the amount of money a customer pays for a product. In your answer, be sure to consider the concept of customer value.How to Establish price goals?5- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Item price removal b. Resale price maintenance c. Predatory pricing d. Deceptive reference price
- How will profit be affected if the individual firms. Increased priceWhat are the three different considerations for setting prices?A study indicated that the optimal price for a consumer product is $32.45. Most products in the market sell for $29.99. What price would you suggest to retailers for selling the product and why? A haute cuisine restaurant is opening down the street, and its owner asks you for advise on pricing. Should you suggest that the restaurant price an appetizer at $6.99 or $7, and why?