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- Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks QUESTION 26 In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may a. Increase infrastructure spending by building bridges and highways b. Reduce taxes c. Lower interest rates d. Raise interest rates QUESTION 27 About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely a. Coca Cola profit denominated in American dollars decreases b. Coca Cola profit denominated in American dollars increases c. Coca Cola profit denominated in foreign currencies decreases d. None of the above QUESTION 28 According to Engel’s…Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks UESTION 1 The government/society awards patents (temporary monopoly) for innovations so to a. Allow inventors time to recover the cost of the invention b. Allow inventors to realize some profit out of the invention c. Provide companies with incentives for technological innovation d. All of the above QUESTION 2 Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of a. media sampling b. cluster sampling c. non probability sample d. random sample QUESTION 3 For a firm, the more generic/commodity like is its product, a. The greater will be its profits b. The lower will be its profits c. The higher will be its costs d. We cannot tell QUESTION 4 For a…QUESTION 10 A company’s trademark may last for a. a limited time period b. ever if renewed c. the same as a patent d. none of the above QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company’s product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above…
- Question 2Keep Me Safe is an organisation that specialises in educating women about how to keepthemselves safe. In recent times, they developed and is distributing a product called POW whichcan help, to a great extent, to ward off undesirable attacks. Given the nature and climate of whatis happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members canperform. B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use inpromotion of its new product. C. Suggest which channel would be BEST suited for distributing this new product acrossthe island.Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION thanks QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company's product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above QUESTION 14 The assortment of product…MCQ question:- 1. If your supplier becomes more profitable, Group of answer choices : A. Unless there are synergies created, it will not make you more profitable B. You become less profitable by acquiring it C. YOu will become more profitable by acquiring it D. None of the above Only typed Answer
- QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.Question 6 ( choose the correct one ) Given that a producer/supplier (e.g. Unilever) would like to get the most value from other members of the channel, including wholesalers and retailers, which function below is LEAST LIKELY to be one of a channel intermediary's functions? Breaking large, bulk packs of snack foods into smaller packs, depending on retailer and customer needs. Developing the targeted search ad campalgn for a personat care item. Setting up product displays in the retail store, including end-caps and floor displays. Providing follow-up service to retailers after the purchase, such as replacing damaged products. Providing credit to customers, such as allowing retailers to pay within30−90days of receiving ordersQUESTION II: X–OPOLY, INC. X-Opoly, Inc., was founded by two first-year college students to produce a knockoff real estate board game similar to the popular Parker Brothers; game Monopoly®. Initially, the partners started the company just to produce a board game based on popular local landmarks in their small college town, as a way to help pay for their college expenses. However, the game was a big success and because they enjoyed running their own business, they decided to pursue the business full-time after graduation. X-Opoly has grown rapidly over the last couple of years, designing and producing custom real estate trading games for universities, municipalities, chambers of commerce, and lately even some businesses. Orders range from a couple of hundred games to an occasional order for several thousand. This year X-Opoly expects to sell 50,000 units and projects that its sales will grow 25 percent annually for the next five years. X-Opoly’s orders are either for a new game…
- Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discriminationQuestion 2Events and experiences such as the FIFA world cup competitions attract sponsors who put in substantial amounts of money.Assess the wisdom of being a headline sponsor at the FIFA world cup event.Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers?
