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- 1. What went wrong with Disney Paris? 2. What could be done to make it better?Nederlander has already engaged in some product andpromotional adaptations to bring shows from London to NewYork and vice versa. What additional adaptations might thefirm have to make for the Turkish and Chinese markets?What challenges does Samsung face with such a diverse product portfolio? What benefits?
- What are the most pressing threats and most achievable opportunities before AMUL?What are Disneys short term and long term goals?FOGG Storms the Deodorant MarketFOGG deodorants, the flagship brand of Vini Cosmetics, have created a splash by being the Number 1 deodorant sold in India since the last 4 quarters and that too within just 3years of its launch It has trumped the iconic Axe brand, the erstwhile leader, as well. As per industry sources, the market shares in the Rs. 2,500 crores deodorant market indicatethat FOGG deos lead the pack with -27X the market share of that of its trailing competitorsMr. Darshan Patel is known to be the creator and master marketer of several brands in Paras Pharma's product basket He is renowned to have a knack and a flair for identifying agap and then creating a product to fill that gap. He believes in creating brand names that denote functional value which help in establishing an instant connect with the consumers Vini Cosmetics Pvt. Ltd launched its operations in 2010. In just four years since its birth, Vini has achieved a stupendous top-line in the fiercely competitive FMCG…
- continue from imagesNext stepsIn another development in the firm’s evolving e-commerce strategy, Walmart has taken the decision to shutter Jet.com and phase out the brand, three years after splashing out $3.3 billion to acquire the start-up. This had been rumored for several months, with Walmart already divesting itself of smaller e-commerce gambits, such as ModCloth and Jetblack. But Jet.com was the biggest bet that Walmart made and one that brought Marc Lore into the larger firm as head of the e-commerce division in the US. McMillon says now that there are no regrets about the decision to buy the firm:The Jet acquisition was critical to jumpstarting the progress we've made the last few years. Not only have we picked up traction with pickup and delivery, but our walmart.com non-food e-commerce growth accelerated after the arrival of Marc and the Jet team. He leaned into the Walmart brand quickly.But that parent brand is the priority, he adds:While the [Jet] brand name may still be…Pick a Bangladeshi company then answer the following questions: b) Explain the process of generating the ideas for the selected company with the help of the creative process?Mobile barbering: 'It's like Uber, but for haircuts' Darren grew up in Brixton, south London, where his mother worked as a cleaner and his father as a security guard; they had arrived from Ghana in the 1980s and had dreams of him becoming a banker, lawyer or accountant. University was always part of the plan for him, but when the time came, he wasn't sure which one would feel right. It was a barber shop that helped him decide. Afro-Caribbean barber shops are well-known for offering a social, convivial atmosphere - a place to hang out with friends. "My dad used to take me to the barber's in the morning and we'd be there for hours," says Darren. "We'd watch the football, and he would usually sip a pint of Guinness, chilling with his boys." Darren had enjoyed those times. But as he got older he became increasingly frustrated with the slow tempo of the experience. "I got sick of waiting for an hour at the barber, especially on a Friday or Saturday," he says. Or it would be your turn next…