Discuss the potential issues and challenges in implementing Total Quality Management (TQM) that are expected to be faced by a large manufacturing organization. This organization has several sites location, where the headquarters is based in Europe, while the other branches are located in South East Asia and Middle East countries. Thus, suggest an appropriate approach to overcome the issues and possible risks of failure in TQM implementation

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Discuss the potential issues and
challenges in implementing Total
Quality Management (TQM)
that are expected to be faced by a
large manufacturing organization. This
organization has several sites location,
where the headquarters is based in
Europe, while the other branches are
located in South East Asia and Middle
East countries. Thus, suggest an
appropriate approach to
overcome the issues and possible risks
of failure in TQM implementation
Transcribed Image Text:Discuss the potential issues and challenges in implementing Total Quality Management (TQM) that are expected to be faced by a large manufacturing organization. This organization has several sites location, where the headquarters is based in Europe, while the other branches are located in South East Asia and Middle East countries. Thus, suggest an appropriate approach to overcome the issues and possible risks of failure in TQM implementation
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