Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started to feel that he should expand the business by attracting more customers. Ganesh has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North India market. a. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius? b. If Ganesh decides to go for Exports what procedure and documents are required? word limit for both (a and b) 250 words each

Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started to feel that he should expand the business by attracting more customers. Ganesh has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North India market. a. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius? b. If Ganesh decides to go for Exports what procedure and documents are required? word limit for both (a and b) 250 words each

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started to feel that he should expand the business by attracting more customers. Ganesh has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North India market. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius? If Ganesh decides to go for Exports what procedure and documents are required?
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D’Sintok is a restaurant based in Sintok. It was formed in 1994 by Mr and Mrs Ramli. The growing development of Sintok due to the existence of a University in the area is one of the catalyst for D’Sintok success. It offers various Thai based recipe such as tomyam, pattaya fried rice and thai soups. Over the years, D’Sintok has successfully grow. In year 2020, D’Sintok has 15 branches around Malaysia consist of approximately 230 employees.As it grows bigger, D’Sintok has to sustain its brand name in the industry. In its operation,D’Sintok pays great attention to customers’ feedback as they believe that D’Sintok is nothing without customers. They have also identified varieties of menu, fast delivery of order, hygiene and cleanliness of the restaurant and frontline services are the critical success factors of a restaurant. D’Sintok was well-known for its tasty foods and excellent services for many years.D’Sintok used functional based organizational structure. Every branches were managed…
D’Sintok is a restaurant based in Sintok. It was formed in 1994 by Mr and Mrs Ramli. The growing development of Sintok due to the existence of a University in the area is one of the catalyst for D’Sintok success. It offers various Thai based recipe such as tomyam, pattaya fried rice and thai soups. Over the years, D’Sintok has successfully grow. In year 2020, D’Sintok has 15 branches around Malaysia consist of approximately 230 employees.As it grows bigger, D’Sintok has to sustain its brand name in the industry. In its operation,D’Sintok pays great attention to customers’ feedback as they believe that D’Sintok is nothing without customers. They have also identified varieties of menu, fast delivery of order, hygiene and cleanliness of the restaurant and frontline services are the critical success factors of a restaurant. D’Sintok was well-known for its tasty foods and excellent services for many years.D’Sintok used functional based organizational structure. Every branches were managed…
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