Discuss the role and business value of using information technologies in customer relationship managent?
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Discuss the role and business value of using information technologies in customer relationship managent?
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- Briefly define electronic customer relationship management and explain any three (3)the benefits of E-CRM to support customer engagementExplore the concept of social CRM and its impact on modern customer relationship management. Provide examples of social CRM strategies.How can Customer Relationship Management (CRM) systems be integrated with other computer systems such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) to improve overall business operations and customer satisfaction?
- Discuss the concept of contact management and its role in CRM for maintaining customer information.How can businesses assess the effectiveness of their customer conflict resolution training programs for support teams?What role does the Porter Competitive Forces Model play in helping businesses establish competitive information systems strategies?
- What are the benefits of implementing a CRM system in a business, and how can it improve customer satisfaction and loyalty through the use of data analysis and personalized communication strategies?Discuss with examples, how customer relationship management provides significant business value to a company and its customers?Outline the advantages that would accrue from meeting business requirements in the context of Business Performance Management.
- Conduct research about the many different types of company and the information management tactics that are used in those types of businesses.study the various information management tactics used by various business models.Explore the role of Artificial Intelligence (AI) and Machine Learning (ML) in modern CRM systems. How do these technologies enhance customer relationship management?