Explore the role of Artificial Intelligence (AI) and Machine Learning (ML) in modern CRM systems. How do these technologies enhance customer relationship management?
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- Describe the implementation of AI and machine learning algorithms in CRM systems and provide examples of how these technologies can enhance customer relationship management.Explore the concept of social CRM and its impact on modern customer relationship management strategies.What are the primary goals of Customer Relationship Management (CRM) in a business context?
- How does CRM integration with other business systems, such as ERP and marketing automation, contribute to a holistic view of customer interactions?Explore the concept of social CRM and its impact on modern customer relationship management. Provide examples of social CRM strategies.Discuss the role of artificial intelligence in automating the initial stages of customer conflict resolution. What are the benefits and potential drawbacks?
- Define Customer Relationship Management (CRM) and its significance in modern business. Provide two benefits of implementing CRM systems.How can Customer Relationship Management (CRM) systems be integrated with other computer systems such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) to improve overall business operations and customer satisfaction?What are the required technologies (hardware and software) that must be deployed in a customer relationship management system?
- Discuss the role of artificial intelligence and machine learning in CRM, highlighting how these technologies can be used to personalize customer interactions and improve sales forecasting.What are the benefits of implementing a CRM system in a business, and how can it improve customer satisfaction and loyalty through the use of data analysis and personalized communication strategies?Explain the concept of AI-driven CRM and how machine learning algorithms can enhance customer interactions and insights.