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What are the benefits of implementing a CRM system in a business, and how can it improve customer satisfaction and loyalty through the use of data analysis and personalized communication strategies?

Fundamentals of Information Systems

8th Edition

ISBN:9781305082168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter1: An Introduction To Information Systems In Organizations

Section: Chapter Questions

Problem 1LO

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Concept explainers

Business Impact Analysis

Business Impact Analysis is a process carried out to determine the potential risks that can disrupt a business due to a disaster, accident, or other reasons. It is a mandatory part of a company’s business continuance plan. A business impact analysis measures the effects of disruptions on various business aspects, including service delivery, risks in delivery, Recovery Time Objectives (RTO), Recovery Point Objectives (RPO), and so on. The analysis helps to minimize the risk during the business. After completing the business impact analysis, the details are logged into a business impact analysis report, which is reviewed by the senior management.

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