Distinguish between research methods and methodology; name the many research approaches that rely on certain techniques and methodologies (e.g., library research, field research, and laboratory research).

Distinguish between research methods and methodology; name the many research approaches that rely on certain techniques and methodologies (e.g., library research, field research, and laboratory research).

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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