(IT) sophistication within the Financial Service Industry has alienated customers and created several ethical and moral issues instead of enhanced and quality services.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Topic: Too much Information Technology (IT) sophistication within the
Financial Service Industry has alienated customers and created several ethical and moral issues
instead of enhanced and quality services.

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