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Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results are shown below. What do these results tell you about social recommendations? Correctly Recalled the Brand Yes 365 Arrival Method No Recommendation Browsing 96 95 162 Those who arrived at the link from a recommendation had a correct recall of % as compared to those who arrived at the link from browsing who had a correct recall of %. Since the difference in percentage is relatively V one can conclude that social recommendations have (Round to two decimal places as needed.) V impact on correct recall.

Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results are shown below. What do these results tell you about social recommendations? Correctly Recalled the Brand Yes 365 Arrival Method No Recommendation Browsing 96 95 162 Those who arrived at the link from a recommendation had a correct recall of % as compared to those who arrived at the link from browsing who had a correct recall of %. Since the difference in percentage is relatively V one can conclude that social recommendations have (Round to two decimal places as needed.) V impact on correct recall.

Big Ideas Math A Bridge To Success Algebra 1: Student Edition 2015
Big Ideas Math A Bridge To Success Algebra 1: Student Edition 2015
1st Edition
ISBN:9781680331141
Author:HOUGHTON MIFFLIN HARCOURT
Publisher:HOUGHTON MIFFLIN HARCOURT
Chapter4: Writing Linear Equations
Section: Chapter Questions
Problem 11CT
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Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results are shown below. What do these results tell you about social recommendations? Correctly Recalled the Brand Arrival Method Recommendation Browsing Yes No 365 96 162 95 Those who arrived at the link from a recommendation had a correct recall of % as compared to those who arrived at the link from browsing who had a correct recall of %. Since the difference in percentage is relatively V one can conclude that social recommendations have impact on correct recall. (Round to two decimal places as needed.)
Transcribed Image Text:Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results are shown below. What do these results tell you about social recommendations? Correctly Recalled the Brand Arrival Method Recommendation Browsing Yes No 365 96 162 95 Those who arrived at the link from a recommendation had a correct recall of % as compared to those who arrived at the link from browsing who had a correct recall of %. Since the difference in percentage is relatively V one can conclude that social recommendations have impact on correct recall. (Round to two decimal places as needed.)
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