Do you think that customer-centric firms are more lucrative given the potential effect that service has on client retention? When responding, please include at least three supporting arguments.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Do you think that customer-centric firms are more lucrative given the potential effect that service has on client retention? When responding, please include at least three supporting arguments.

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