When it comes to customer service, companies may become involved at three different levels. To begin, what are they and what purpose do they serve. Also, what do you believe is the most important factor in ensuring the success of an implementation?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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When it comes to customer service, companies may become involved at three different levels. To begin, what are they and what purpose do they serve. Also, what do you believe is the most important factor in ensuring the success of an implementation?

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