Homework Help is Here – Start Your Trial Now!
Math
Statistics
Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made th want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? VA. Họ: 1 SR2 H: > 72 O B. Ho: 1 22 H: <12 OC. Ho: R #82 OD. Ho: "n2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) - X Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Viewing Audience VOD D4 + General TV Yes No 404 153 193 91

Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made th want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? VA. Họ: 1 SR2 H: > 72 O B. Ho: 1 22 H: <12 OC. Ho: R #82 OD. Ho: "n2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) - X Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Viewing Audience VOD D4 + General TV Yes No 404 153 193 91

Holt Mcdougal Larson Pre-algebra: Student Edition 2012
Holt Mcdougal Larson Pre-algebra: Student Edition 2012
1st Edition
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL
Chapter11: Data Analysis And Probability
Section: Chapter Questions
Problem 8CR
See similar textbooks
icon
Related questions
Question
Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond general TV viewers. What are the null and alternative hypotheses? VA. Ho: 1 Sa2 H1: > 12 O B. Ho: 1 22 H: <12 OC. Ho: 1 + 2 H: 1 = 12 O D. Ho: 1 = a2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT = 1.38 - X Ad effectiveness (Type an integer or a decimal. Round to two decimal places as needed.) Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value = Viewing Audience Yes No (Type an integer or a decimal. Round to three decimal places as needed.) VOD D4 + 404 153 General TV 193 91
Transcribed Image Text:Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4 + audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond general TV viewers. What are the null and alternative hypotheses? VA. Ho: 1 Sa2 H1: > 12 O B. Ho: 1 22 H: <12 OC. Ho: 1 + 2 H: 1 = 12 O D. Ho: 1 = a2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT = 1.38 - X Ad effectiveness (Type an integer or a decimal. Round to two decimal places as needed.) Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value = Viewing Audience Yes No (Type an integer or a decimal. Round to three decimal places as needed.) VOD D4 + 404 153 General TV 193 91
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps with 2 images

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Holt Mcdougal Larson Pre-algebra: Student Edition…
Holt Mcdougal Larson Pre-algebra: Student Edition…
Algebra
ISBN:
9780547587776
Author:
HOLT MCDOUGAL
Publisher:
HOLT MCDOUGAL
College Algebra
College Algebra
Algebra
ISBN:
9781938168383
Author:
Jay Abramson
Publisher:
OpenStax
Glencoe Algebra 1, Student Edition, 9780079039897…
Glencoe Algebra 1, Student Edition, 9780079039897…
Algebra
ISBN:
9780079039897
Author:
Carter
Publisher:
McGraw Hill
SEE MORE TEXTBOOKS