Due to erratic sales of its sole product – a high capacity battery for laptop computers – PEM, Inc. has been experiencing difficulty for some time. The company’s contribution format income statement for the most recent month is given below:                                                                                                 Rs.                               Per Unit Sales (19,500 units)                                                                 585,000                                   30 Variable Expenses                                                                   (409,500)                     (21) Contribution Margin                                                                175,500                                   9 Fixed Expenses                                                                                    (180,000) Net Operating Loss                                                                  (4500)           Required: 1- Compute the company’s CM ratio and its break-even point in units and in sales revenue. 2- The President believes that a Rs. 16,000 increase in the monthly advertising (fixed cost)budget will result in a 1,000 units increase in monthly sales units. If the President is right, what will be the effect on the company’s monthly net operating profit or loss? 3- Refer to the original data; the Sales Manager is convinced that a 10% reduction in the selling price, combined with an increase of Rs. 60,000 in monthly advertising (fixed cost) budget, will cause unit sales to double. What will the new contribution format income statement look like if these changes are adopted? 4- Refer to the original data, the Marketing Department think that a fancy new package for the laptop computer battery would help sales. The new package would increase packaging (variable) costs by Rs. 0.75 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of Rs. 9750?

Principles of Cost Accounting
17th Edition
ISBN:9781305087408
Author:Edward J. Vanderbeck, Maria R. Mitchell
Publisher:Edward J. Vanderbeck, Maria R. Mitchell
Chapter10: Cost Analysis For Management Decision Making
Section: Chapter Questions
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Due to erratic sales of its sole product – a high capacity battery for laptop computers – PEM, Inc. has been experiencing difficulty for some time. The company’s contribution format income statement for the most recent month is given below:

                                                                                                Rs.                               Per Unit

Sales (19,500 units)                                                                 585,000                                   30

Variable Expenses                                                                   (409,500)                     (21)

Contribution Margin                                                                175,500                                   9

Fixed Expenses                                                                                    (180,000)

Net Operating Loss                                                                  (4500)        

 

Required:

1- Compute the company’s CM ratio and its break-even point in units and in sales revenue.

2- The President believes that a Rs. 16,000 increase in the monthly advertising (fixed cost)budget will result in a 1,000 units increase in monthly sales units. If the President is right, what will be the effect on the company’s monthly net operating profit or loss?

3- Refer to the original data; the Sales Manager is convinced that a 10% reduction in the selling price, combined with an increase of Rs. 60,000 in monthly advertising (fixed cost) budget, will cause unit sales to double. What will the new contribution format income statement look like if these changes are adopted?

4- Refer to the original data, the Marketing Department think that a fancy new package for the laptop computer battery would help sales. The new package would increase packaging (variable) costs by Rs. 0.75 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of Rs. 9750?

 

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