Dunkin' (formerly known as Dunkin' Donuts) is spending $100 million to become a major player in coffee. CEO Dave Hoffmann says espresso is going to be key to fueling the company's long-term growth. The shift in strategy comes at a time when traffic in stores has slowed and annual comparable store sales have taken a dip since 2017. While slow traffic and lagging same-store sales aren't unique to Dunkin', they are dialing up pressure on the chain. The question now - will Dunkin' be able to stand out in a crowded field as it bets big on becoming a major player in the coffee wars. What learning insights did you benefit from the case ?

Dunkin' (formerly known as Dunkin' Donuts) is spending $100 million to become a major player in coffee. CEO Dave Hoffmann says espresso is going to be key to fueling the company's long-term growth. The shift in strategy comes at a time when traffic in stores has slowed and annual comparable store sales have taken a dip since 2017. While slow traffic and lagging same-store sales aren't unique to Dunkin', they are dialing up pressure on the chain. The question now - will Dunkin' be able to stand out in a crowded field as it bets big on becoming a major player in the coffee wars. What learning insights did you benefit from the case ?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores

Problem 1C

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