[Lululemon] Lululemon is developing their strategy to strengthen their brand against their competitors. This matrix shows Lululemon's attributes compared to Adidas and Nike as well as the importance of each attribute to their customers. (All numerals are on a 1-10 scale like the one discussed in lecture.) Brands Attribute Lululemon Adidas Nike Importance Flexibility 7. Support 7. 7. Style 10 8. 8. Accessibility 10 7. Based on the matrix, which strategy should Lululemon pursue? O Increase Lululemon's rating on Accessibility O Increase the importance of Style O Increase Lululemon's rating on Support O Increase the importance of Accessibility O Increase the importance of Flexibility 5. 9. 9. 9, 8.
[Lululemon] Lululemon is developing their strategy to strengthen their brand against their competitors. This matrix shows Lululemon's attributes compared to Adidas and Nike as well as the importance of each attribute to their customers. (All numerals are on a 1-10 scale like the one discussed in lecture.) Brands Attribute Lululemon Adidas Nike Importance Flexibility 7. Support 7. 7. Style 10 8. 8. Accessibility 10 7. Based on the matrix, which strategy should Lululemon pursue? O Increase Lululemon's rating on Accessibility O Increase the importance of Style O Increase Lululemon's rating on Support O Increase the importance of Accessibility O Increase the importance of Flexibility 5. 9. 9. 9, 8.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[Lululemon] Lululemon is developing their strategy to strengthen their brand against their
competitors. This matrix shows Lululemon's attributes compared to Adidas and Nike as well as the
importance of each attribute to their customers. (All numerals are on a 1-10 scale like the one
discussed in lecture.)
Brands
Attribute
Lululemon
Adidas
Nike
Importance
Flexibility
8
9.
Support
7.
8.
Style
10
8.
8
Accessibility
5.
10
9.
7.
Based on the matrix, which strategy should Lululemon pursue?
O Increase Lululemon's rating on Accessibility
O Increase the importance of Style
O Increase Lululemon's rating on Support
O Increase the importance of Accessibility
O Increase the importance of Flexibility
9.
5.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F4f86413d-fdc2-4480-a65b-5a2a560b18c7%2Fr1b0b79_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Lululemon] Lululemon is developing their strategy to strengthen their brand against their
competitors. This matrix shows Lululemon's attributes compared to Adidas and Nike as well as the
importance of each attribute to their customers. (All numerals are on a 1-10 scale like the one
discussed in lecture.)
Brands
Attribute
Lululemon
Adidas
Nike
Importance
Flexibility
8
9.
Support
7.
8.
Style
10
8.
8
Accessibility
5.
10
9.
7.
Based on the matrix, which strategy should Lululemon pursue?
O Increase Lululemon's rating on Accessibility
O Increase the importance of Style
O Increase Lululemon's rating on Support
O Increase the importance of Accessibility
O Increase the importance of Flexibility
9.
5.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning