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Business

Marketing

eds your help in getting a market in your home, Advise on the possible segmentation bases which they can use, suppor

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

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Woolworth a cloth producing company needs your help in getting a market in your home, Advise on the possible segmentation bases which they can use, support your illustrations with examples and further Describe the market segmentation process which will lead to the success in this business.

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