Suppose a company wants to market a new product, what can be the forces that lead their company to market the through channel intermediaries rather than directly. Explain dont copy in google

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Suppose a company wants to market a new product, what can be the forces that lead their company to market the through channel intermediaries rather than directly. Explain dont copy in google

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing