a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving?

b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice.

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