Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.             

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