Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.
Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 1DYMP
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Effective integrated marketing communication requires considerable coordination and cooperation, such as advertising agencies. Discuss how various kinds of organizations contribute to the communication process.
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