What’s the role of sales and person selling in a company’s Integrated Communication Mix?
What’s the role of sales and person selling in a company’s Integrated Communication Mix?
Chapter16: Managerial Communication
Section16.2: Types Of Communications In Organizations
Problem 1CC: What are the three major types of communication?
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What’s the role of sales and person selling in a company’s Integrated Communication Mix?
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Integrated marketing communication is the approach that integrates all the promotions tools and it helps to plan communications to get better result from the campaign. Further, it helps in reducing the marketing cost. It would create unified experience for the consumers to interact with the enterprise.
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