What’s the role of sales and person selling in a company’s Integrated Communication Mix?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter16: Managerial Communication
Section16.2: Types Of Communications In Organizations
Problem 1CC: What are the three major types of communication?
icon
Related questions
Question

What’s the role of sales and person selling in a company’s Integrated Communication Mix?

 

Expert Solution
Step 1:

Integrated marketing communication is the approach that integrates all the promotions tools and it helps to plan communications to get better result from the campaign. Further, it helps in reducing the marketing cost. It would create unified experience for the consumers to interact with the enterprise.

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Online marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles of Management
Principles of Management
Management
ISBN:
9780998625768
Author:
OpenStax
Publisher:
OpenStax College