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Solved in 2 steps
- Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.Identify barriers to effective communication.In what ways does communication fail? What are the different factors involved? Academic Communication
- What are the two different models of interprocess communication? What are the positive and negative aspects associated with each approach?Why do communication managers attach so much importance to integrated marketing communication ?Summarize the complete communication process and give relevant examples of how the barriess to effective communication can be overcome