Enumerate , how can a firm use customer feedback to inform about the product modification decisions, and what methods should a firm use to collect feedback?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
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      Enumerate   , how can a firm use customer feedback to inform about the product modification decisions, and what methods should a firm use to collect feedback?

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