The Reflective Project The second part of this course has been about the development of your professional and academic self. This project- 'Price Impact on Consumer Behaviour' ask you to identify the extent to which consumers focus on price while shopping. Accompany a friend on a trip to a store and observe your friend's behaviour. Make sure that you go to a store where people usually buy many products. For example, grocery shop or shopping mall, or any other shop you know that people tend to buy many items. Additionally, make sure that your friend does not know in advance that you observe his/her behaviour. You can use a variety of models and theories that you have learned about this module. Content and Structure This project requires you to identify and analyse the extent to which consumers focus on price while shopping. Accompany a friend on a trip to a store and observe your friend's behaviour. Make sure that you go to a store where people usually buy many products. For example, grocery shop or shopping mall, or any other shop you know that people tend to buy many items. Additionally, make sure that your friend does not know in advance that you observe his/her behaviour. Analysis: • Use the actual receipt to evaluate performance. • What are the implications of these findings for the marketing strategies of the products or stores you examined? This project should give you experience applying some of the concepts you have learned in this module as you collect data on consumer behaviour and price factors. You may wish to use other theoretical models such as Consumer Buyer Behaviour Model, Product Development Process, Factors Affecting Pricing Decisions, etc. to assist you during your reflection process. You need to consider what to include in the body of your project and what to include in the appendices as be as creative as possible. Essential information must be included in the body of the project and will be counted in the word count. Extra illustrative information may be included in the appendices. Your project will be assessed using the Writing Rubric located below of the Marking Criteria shell. Students will decide on the appropriate structure and content but we would expect to see the following elements: 1. Introduction: Good and appropriate introduction, give some background on the problem or product being studied: describe the purpose of the study. 2. Research question: say what you predict and why. This can be fairly short. If there are reasons to suspect several different possible patterns or results. 3. Procedure: describe what you did. Provide sufficient detail that a reader could reasonably get an idea of your procedure. 4. Summary: write a summary of your outcome. • Conclusions and marketing implications: say what you have learned from your results; address the main question and adequately summarize the findings of your research. All the elements that are included in the project must be adequately analysed and supported with material that is properly cited, paraphrased and referenced from a wide variety of external sources.
The Reflective Project
The second part of this course has been about the development of your professional and academic self. This project- 'Price Impact on
You can use a variety of models and theories that you have learned about this module.
Content and Structure
This project requires you to identify and analyse the extent to which consumers focus on price while shopping. Accompany a friend on a trip to a store and observe your friend's behaviour. Make sure that you go to a store where people usually buy many products. For example, grocery shop or shopping mall, or any other shop you know that people tend to buy many items. Additionally, make sure that your friend does not know in advance that you observe his/her behaviour.
Analysis:
• Use the actual receipt to evaluate performance.
• What are the implications of these findings for the marketing strategies of the products or stores you examined?
This project should give you experience applying some of the concepts you have learned in this module as you collect data on consumer behaviour and price factors. You may wish to use other theoretical models such as Consumer Buyer Behaviour Model, Product Development Process, Factors Affecting Pricing Decisions, etc. to assist you during your reflection process.
You need to consider what to include in the body of your project and what to include in the appendices as be as creative as possible. Essential information must be included in the body of the project and will be counted in the word count. Extra illustrative information may be included in the appendices.
Your project will be assessed using the Writing Rubric located below of the Marking Criteria shell.
Students will decide on the appropriate structure and content but we would expect to see the following elements:
1. Introduction: Good and appropriate introduction, give some background on
the problem or product being studied: describe the purpose of the study.
2. Research question: say what you predict and why. This can be fairly short. If there are reasons to suspect several different possible patterns or results.
3. Procedure: describe what you did. Provide sufficient detail that a reader could reasonably get an idea of your procedure.
4. Summary: write a summary of your outcome.
• Conclusions and marketing implications: say what you have learned from
your results; address the main question and adequately summarize the findings of your research.
All the elements that are included in the project must be adequately analysed and supported with material that is properly cited, paraphrased and referenced from a wide variety of external sources.
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