Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing O True O False
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Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing
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- select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates. TechnologicalDiscuss the following areas focusing only on factors that will have significant impact on MERCURY DRUG CORPORATION 1. Social, Cultural & Demographic Focus 2. Technological Focus 3. Environmental Focus 4. Legal Forces Note: Discuss thoroughly and translate the identified PESTEL factors in terms of how relevant these factors are for the company and identify and correlate the same for possible opportunities that may affect the following: • Market Demand and Opportunities • Types of products and services offered • Intensity of Competition • Supplier and Distribution • Costs of Doing Business • Other aspects of the Business1.Discuss why environmental analysis is critical to the success of any marketing firm. 2.Explain in detail five (5) different advertising campaign objectives which could be used by any organization of your choice.
- What is environmental scanning and describe how the environment affects marketing in relation to the automobile Detailing business.Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?Take a product or service organization you are familiar with: List the key external environmental opportunities or threats that face the organization. What do you think are the organization’s main strengths and weaknesses? Suggest ways in which the organization might respond to external forces. Recommend a possible marketing strategy that will ensure that the organization Matches its internal capabilities with external opportunities
- 1. Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities. 2.List some of the demographic trends of interest to marketers in the United States and discuss whether these trends pose opportunities or threats for marketers. 3. Discuss current trends in the natural and economic environment that marketers must be aware of and provide examples of company responses to each trend.Why industry analysis is better than environmental scanning in external audit.Don't reject my question please Fast Food Industry Analysis There are four factors: Demographic, Technological, Competitive/Industry, and Regulatory. I need to find the fast food industry, - For each one find a fact that determines whether it's an Opportunity or Threat for an industry and explain why . Opportunities are facts that positive are facts that have a positive influence on the industry. Threats are negative - Find apa references that are current within the last 3 years (2018- 2021) I included an exmaple for ebook industry. But I'm doing fast food industry
- What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency shouldhave such broad jurisdiction over so many marketingpractices? Why or why not?Marketing ethics are a. not effective if a company wishes to be competitive and profitable. b. are purely a false advertising gimmicks c. the cornerstone of sustainable marketing d. only beneficial to customers but do not benefit businesseswhat are the 4 Economic factors that helps in determining the Marketing Environmental Analysis Process?