ESSAY (Based on Kurt Lewin’s Unfreezing – Changing (or Moving) – Refreezing model). Kurt Lewin’s 3 step change model (Unfreezing-Changing (or Moving)-Refreezing) is a traditional, widely used and well-known change management model. Its principles and steps were also described in our study materials. Please, apply the model to the following situation: You are a small business owner in sales business. You have a routinized personnel of 10 persons. The culture in the workplace is a bit old-fashioned, and people are stuck to the old ways of working, dealing with customers, taking care of customer relations, etc. However, as the business owner, you see that the business performance is not what it used to be, the sales are declining, and new competition poses a real and growing threat. Now you see a definite need for a change to better respond to the changing environment and its requirements. You decide to launch the use of a new net-based customer relationship management (CRM system) to coordinate & integrate CRM activities, improve effectiveness & to boost sales. Everyone in the workplace is expected to start using this new system after a short transition period. Use Lewin’s 3 step model, and describe how you would APPLY the model and its 3 steps in this case, to implement this change as successfully as possible. Write your answer in the form of a short essay. But make your answer as concrete as possible (with this limited background information on the situation). So, the key idea is to describe briefly (but concretely) the main idea/content of how you would apply the 3 steps in this particular situation. You can also use a list-like reporting style, when you briefly concretisize the applied content of your 3 steps in this particular situation.
ESSAY (Based on Kurt Lewin’s Unfreezing – Changing (or Moving) – Refreezing model).
Kurt Lewin’s 3 step change model (Unfreezing-Changing (or Moving)-Refreezing) is a traditional, widely used and well-known change management model. Its principles and steps were also described in our study materials.
Please, apply the model to the following situation:
You are a small business owner in sales business. You have a routinized personnel of 10 persons. The culture in the workplace is a bit old-fashioned, and people are stuck to the old ways of working, dealing with customers, taking care of customer relations, etc. However, as the business owner, you see that the business performance is not what it used to be, the sales are declining, and new competition poses a real and growing threat.
Now you see a definite need for a change to better respond to the changing environment and its requirements. You decide to launch the use of a new net-based customer relationship management (CRM system) to coordinate & integrate CRM activities, improve effectiveness & to boost sales. Everyone in the workplace is expected to start using this new system after a short transition period.
Use Lewin’s 3 step model, and describe how you would APPLY the model and its 3 steps in this case, to implement this change as successfully as possible. Write your answer in the form of a short essay. But make your answer as concrete as possible (with this limited background information on the situation). So, the key idea is to describe briefly (but concretely) the main idea/content of how you would apply the 3 steps in this particular situation. You can also use a list-like reporting style, when you briefly concretisize the applied content of your 3 steps in this particular situation.
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