Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espressostands. You have several ideal sites in mind, and you’veanalyzed the industry and all the important statistics. Youhave financial backing, and you really understand thecoffee market. In fact, you’ve become a regular at acompetitor’s operation for over a month. The ownerthinks you’re his best customer. But you’re not therebecause you love the espresso. No, you’re actually spying.You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?Explain your answer.
Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espressostands. You have several ideal sites in mind, and you’veanalyzed the industry and all the important statistics. Youhave financial backing, and you really understand thecoffee market. In fact, you’ve become a regular at acompetitor’s operation for over a month. The ownerthinks you’re his best customer. But you’re not therebecause you love the espresso. No, you’re actually spying.You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?Explain your answer.
Chapter7: Entrepreneurship
Section7.5: Managing A Small Business
Problem 1CTQ: What led MailChimps founders to change its focus on the customers they were selling to?
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Ethical Considerations. You’re thinking about starting
your own chain of upscale, drive-through espresso
stands. You have several ideal sites in mind, and you’ve
analyzed the industry and all the important statistics. You
have financial backing, and you really understand the
coffee market. In fact, you’ve become a regular at a
competitor’s operation for over a month. The owner
thinks you’re his best customer. But you’re not there
because you love the espresso. No, you’re actually spying.
You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?
Explain your answer.
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