Evaluate how each category of stakeholder impacts the overall success of PepsiCo?
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Evaluate how each category of stakeholder impacts the overall success of PepsiCo?
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- Conduct SWOT analysis of Apple and provide recommendations to improve its marketing efforts.What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?What key marketing metrics do you think PepsiCo should use to evalute the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drink and , if so, how?
- How do you evaluate Pepsi (Battle of the Band), Coca Cola (Coke Studio) and Nescafe (Nescafe Basement) marketing strategy? Discuss and form your opinion, provide reference where necessary.What are the two biggest strategic issues facing PepsiCo and how should it respond?What are other marketing strategies could PepsiCo company use?