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- Why are Dr. Pepper, Tropicana Products, PepsiCo, considered competition to Coca Colahistory of pepsi company, and their stregnth and weakness ?Questions1. What are the pros and cons of BMW’s selective targetmarketing? What has the firm done well over theyears and where could it improve?2. BMW’s sales slipped during the worldwide recessionin 2008 and 2009. Is its segmentation strategy tooselective? Why or why not?
- What are the two biggest strategic issues facing PepsiCo and how should it respond?Thomas Burberry is credited with investing gabardine fabric in the 1850s. The Burberry trademark is registered in more than ninety(90) countries around the world, and the company’s signature ‘ plaid’ pattern often referred to as ‘check’ is incorporated into a wide range of apparel and accessories. In China, a critical region for luxury brands accounted for £2 in every £5 spent.However, sales have been undeprforming compared to the Burberry brand rivals. Question: New CEO, Jonathan Akeroyd vision is to broaden the brand’s appeal and is focusing on a long term strategy of growth, doubling the sales of key categories with a modern british luxury positioning of the brand. He is focusing on the BRICS nations( Brazil, Russia, India, China and South Africa ) as there are a number of middle class consumers with a taste for luxury brands. The chief Executive Officer Jonathan Akeroyd has contacted you as a team of international Marketing consultants to design a NEW global marketing program…Why doesn't PepsiCo acquire the bottler/wholesalers or in some other way take over the wholesale distribution of Pepsi beverage products?