Even though some marketing campaigns may result in large expenses, advertisers may argue for pricing justification due to: a.) Guaranteed profits b.) Reaching diverse target groups c.) Enforcing traditional marketing strategies & tactics d.) Providing consumers with extra information regarding products
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Even though some marketing campaigns may result in large expenses, advertisers may argue for pricing justification due to:
a.) Guaranteed profits
b.) Reaching diverse target groups
c.) Enforcing traditional marketing strategies & tactics
d.) Providing consumers with extra information regarding products
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