Answered: HOW WOULD THIS MARKETING CONCEPTS…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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HOW WOULD THIS MARKETING CONCEPTS AFFECTS THE PRICING STRATEGY OF THE COMPANY?

Transcribed Image Text:Step1 а) The marketing concept which the company should focus on is holistic marketing strategy. This is the strategy that the business uses in order to engage uts customers and build long term relationship with them. Marketing concept helps in creating awareness among the customers regarding the product while,holistic marketing is the overall concept in which all the marketing concepts are included. Step2 b) Holistic marketing is a strategy that the business in order tk improve the customers experience and give them the best experience so that they valued it. The brand has its very strong image in the market and thereby, increasing the brand recognition and fame.

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