Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question)
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Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question)
a) Survey research
b) Focus group research
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Solved in 2 steps
- 1. What is a Market Research? 2. Enumerate and discuss the three data gathering techniques.Write an essay detailing research, based on the information presented below for the AubreeMultinational Corporation You are to detail any assumptions made where necessary.Aubree Multinational Corporation is a large manufacturer and distributor of pharmaceuticalsupplies. It is based in the United States (New York-Headquarters), Trinidad, Jamaica and theUnited Kingdom. It sends supplies to various companies throughout the four countries. It marketsits supplies through periodic mass mailings of catalogues to those companies. Its clients can alsomake orders over the phone and they ship the supplies upon demand.The main competition for Aubree Multinational Corporation in the United States comes from oneU.S. firm and one Canadian firm. A British firm has a small share of the U.S. market but is at adisadvantage because of its distance. The British firm’s marketing and transportation costs in theU.S. market are relatively high. In Jamaica and Trinidad, they have approximately 80% of themarket…1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.
- David manages an upscale Italian restaurant. He would like his customers' opinions on a variety of new menu options they are considering offering. He plans on reading the name and description of each dish, as it will appear on the menu, and allowing customers to taste each menu item so that they may provide detailed feedback to the chef and marketing team. David will most likely use _____________, fill in the blank, to gather this type of data. a) Primary research b) Secondary research c) Neither of the aboveWhich business research analysis assesses relationships between continuous data outputs and discrete data inputs? 1. Logistic Regression 2. Regression 3. ANOVA 4. Chi-Square Contingency Table 5. None of the above1. WHAT ARE THE DISADVANTAGES AND ADVANTAGES OF WEB BASED SURVEY OVER TRADITIONAL SURVEY RESEARCH?
- List statistical tools that can be used for a quantitative research or a survey type and how to use them for data analysis.You will prepare a marketing research for the potential of new electric-engine car of TOGG in North Cyprus. For your marketing research you will use primary data. Discuss the primary data decisions of research approach, contact method, sampling plan and research instruments you will use in your research with giving the reason why you have chosen this.Explain the importance of ‘Research Methodology.’ Critically evaluate the distinctionsbetween ‘qualitative’ and ‘quantitative’ research with suitable examples. Outline the ‘advantages’ and ‘disadvantages’ of sampling as research
- Discuss the advantages and limitations of using mixed-methods research in data analysis. Provide a real-world example where mixed methods were employed effectively.To get a full appreciation of the study what type of data would you collect in conducting a market research and why? Further draw up 5 research questions Which data collection instrument agrees with the type of data you would collecta) To get a full appreciation of the extract, what type of data would you collect in conducting a market research and why? b) Further draw up Five (5) research question. c) Which data collection instrument agrees with the type of data you would collect?